The Art of Communication

Institute of Communication Studies, University of Punjab Collaborates with Mishal Pakistan to Develop Media Credibility Index

Posted by on 18 Jul, 2013

Institute of Communication Studies (ICS), University of Punjab Collaborates with Mishal Pakistan to develop Media Credibility Index, an initiative to create new frameworks and methodologies to measure current trends and indices on media ethics, journalism standards, media credibility and rankings to be measured on international benchmarks.

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Posted by on 23 Sep, 2014

Publication: Daily PAK Date: 23-09-2014 Weblinks:

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PreCall – 4th intl. conference on M4D – Dakar, Senegal – 8-9 April 2014

Posted by on 19 Mar, 2013

This conference is the fourth in the M4D biennial series following the inaugural conference in Karlstad, Sweden in 2008. The 2nd conference was in Kampala, Uganda in 2010 and the...

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Posted by on 29 Sep, 2014

Shikarpur September 29: Shikarpur faces a health emergency-like situation where more than half of the children are malnourished and suffering from illness while poor water and...

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Pakistan has highest infant mortality rate in the world – Breastfeeding stands at a record low of 37.7 per cent

Shikarpur September 29: Shikarpur faces a health emergency-like
situation where more than half of the children are malnourished and
suffering from illness while poor water and sanitation facilities and
lack of vaccination cover is putting lives of children in danger.

Pakistan has highest number of first day child deaths in the world and
Sindh tops with 3 percent more infant mortality rate than other
provinces – breastfeeding not increased even 1 per cent in the last
five years while malnutrition is affecting half of mothers and
children amongst Pakistani population. Said, Iqbal Detho, Provincial
Manager, Save the Children.

At Shikarpur press club a media briefing was conducted by Save the
children in collaboration with Mishal Pakistan where participants
urged the media to highlight the situation in Shikapur so that the
policy makers shift their focus to important issues like health and

More than half of the Shikarpur District children were found to be
suffering from illness in a survey released in December last year. The
enactment of the Sindh Protection and Promotion of Breastfeeding and
Child Nutrition Act 2013 and the adoption of Sindh Inter-sectoral
Nutrition Strategy by the Government of Sindh are landmark steps but
effective implementation of the laws and strategies is yet to be seen.

A highly inadequate budget for nutrition and child health programs is
warranting an immediate consideration of the lawmakers to readjust
their priorities.

Mubashir Zaidi, lead trainer of AGAHI said that Pakistan is certain to
miss targets of Millennium Development goals No 4 & 5 which relates to
child and mother mortality in 2015. The targets have now been included
in Vision 2025 by the Government of Pakistan, which were supposed to
be achieved by 2015.

But as it is said that it is never too late – the media, civil society
and health organizations can join hands and create a pressure on
policy makers to get their priorities right and focus on child health
issues. Breastfeeding stands at a record low of 37.7 per cent in
Pakistan while bottle feeding has increased to over 42 per cent
showing a sharp rise of over 11 per cent in the past five years as
compared to breastfeeding which has registered an increase of .6 per
cent in the last five years.

Speaking on the occasion, Ayaz Sanjrani, President, Shikarpur press
club said that increasing poverty is adding to the problems of the
residents of Shikarpur District where 62 per cent of people are living
under poverty line. Less than forty per cent of Shikarpur people do
not have access to toilet while more than 85 per cent of people do not
use soaps.

Publication: Daily PAK
Date: 23-09-2014
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Publication: Daily PAK
Date: 23-09-2014
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Publication: Daily Jasarat
Date: 23-09-2014

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Publication: Daily Jehan Pakistan
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Publication: Daily Jang
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Publication: Daily Naibaat
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More funds demanded for preventive side of healthcare

Date: 23-09-2014

KARACHI :  Provincial Manager, Save the Children Iqbal Detho on Monday said breastfeeding is a complete nourishment for newborns and infants and breastfeeding should be administrated to every child till first two years as to reduce the mortality rate in in Sindh, as well as , in Pakistan.
He expressed theses views while addressing a two-day workshop on topic ?Journalism-Health Policy- Everyone?, jointly organized by Mishal and Save the Children ?Every One? at local hotel.
Mubashir Zaidi, Sana Ahmed and Sajjad Haider were also present on this occasion.

Iqbal Detho said Pakistan lagged behind to achieve United Nation?s Millennium Development Goals (MGD) 2015 to decrease infant?s mortality from 87 to 50 per 1000 children. He said most deaths were associated with inappropriate breastfeeding practices. He said mortality rate in countries like Bangladesh and Nepal were under 50 per 1000 but our country is yet to achieve this target.

He said lack of skilled staff and inappropriate training of employees at institutional level was the major reason behind the non-implementation of programs and failure to get the targets. He said 80 percent of provincial health budget is spent for curing various diseases and only 20 percent on preventive strategies.

He said d developed countries spent majority of their healthcare budget on preventive strategies and planning, while 20 to 30 percent of it is spent on curative purposes. He said if the provincial and federal governments increase health budget for the preventive strategies it will help to reduce the rising number patients in public healthcare centers.

Detho claimed malnourishment of mothers is also a major reason behind the high mortality rate of infants. ?Sixteen percent of newborn deaths could be prevented if breastfeeding is initiated within the first hour after birth,? he opined. He said that infants who are not breastfed are 15 times more likely to die from various diseases in their early years.

He said it was written in Pakistan People?s Party (PPP) manifesto that around 0.21million lady health workers would be recruited across the country to improve maternal and neonatal health. He informed that currently there are 0.1million lady workers in the country. He said Sindh government could not regularize the jobs of 23,000 lady health workers despite the passage of many years.
He informed that vaccination coverage was still 44 percent at national level and authorities concerned should enhance it to 70 percent to reduce to mortality and disabilities among children.