Trust Gold Medal Recognition

Purpose

To recognize the best public interest communication campaigns by honoring with the TRUST GOLD MEDAL Recognition.

Activity

Mishal Pakistan and AGAHI in collaboration with the Media Development Trust through an extensive process of research, evaluation, peer review and data have identified the best public interest communication campaigns in Pakistan. The successful campaigns will be honored with the TRUST GOLD MEDAL recognition for exceptional service of professionalism towards the advancement of strategic communication in Public Service Campaign of the highest order.

The purpose behind recognizing these professionals and institutions is intended to locate, identify and recognize the initiatives of the public sector institutions, corporate sector, voluntary/non-profit organizations and individuals who are addressing and fostering excellence in the field of strategic communication in public interest.

It is a closed-door event with limited invitations to GOP officials and members of the concerned civil societies only.

The event will start with a briefing of the TRUST GOLD MEDAL, its objectives and methodologies.
The Federal Minister for Information and Broadcasting is the chief guest and will be honoring the awardees. A brief citation will be given as an introduction about the work, which has earned the organization the TRUTH GOLD MEDAL.

The organizers will also present a memento/souvenir to the Honorable Chief Guest.
This will be followed by the keynote speech by the Chief Guest.
A photo session will be followed with refreshments and tea.

Background

Recognizing the Best Public Interest Communication Campaigns in Pakistan

THE TRUST GOLD MEDAL (TGM)

Pakistan has produced a legacy of brave hearts since times immemorial. Probably there is not enough space to measure their sacrifices and achievements. However, we cannot close our eyes to those people who have made our country proud by excelling in their own fields and bringing us international recognition. In order to commemorate their achievements, Mishal Pakistan and AGAHI in collaboration with the Media Development Trust are pleased to announce The TRUST GOLD MEDAL recognition to the exceptional service of professionals and organizations towards the advancement of strategic communication in Public Service Campaign of the highest order.

THE TRUST GOLD MEDAL

It was born out of a strange paradox. Every profession recognizes annually the superlative performance of one of their own. There are few opportunities for truly great people and organizations to be recognized by their peers. Therefore, we honour individuals as well as organizations, whose exemplary efforts over long periods of time in difficult environments have inspired us to greater heights. The purpose behind recognizing these professionals and institutions is intended to locate, identify and recognize the initiatives of the public sector institutions, corporate sector, voluntary/non-profit organizations and individuals who are addressing and fostering excellence in the field of strategic communication in public interest.

Eligibility Criteria for the TRUST GOLD MEDAL (TGM)

The TRUST GOLD MEDAL 2015 is conferred to professionals, institutions, voluntary organizations, civil society institutions and individuals in urban as well as rural areas in Pakistan involved in activities and programmes inter alia aimed at ‘Fostering Strategic Communication in Public Interest’ The Trust Gold Medal shall be given in recognition of excellence, result-oriented performance and commendable achievements on the following prerequisites:

  • Measurable impact on Public Sector i.e. Knowledge empowering communities through improving strategic communication between citizens and institutions or key stakeholders
  • Consistent pursuit of promoting activities encouraging efficiency in the public service delivery
  • The extent and range of the nominee’s activities stimulating similar action by other individuals/institutions in Pakistan.
  • The impact of the communication campaign should lead to mobilization of new resources for improving overall status of the public service delivery.
  • Extent of convergence and networking with other organizations.
  • The communication should work as a multiplier effect on the critical thinking capability of the stakeholders.
  • Building public sentiments of ownership and pride contributing towards a more informed society.
  • Talking Points of the Minister for Information & Broadcasting’s Keynote Speech:

  • It gives me great pleasure to welcome distinguished guests, winners and the media development trust to allow me to grace the event on behalf of the Government of Pakistan.
  • I personally would like to thank you all for giving me the time to speak about institutions, trust and moral obligations.
  • As a Federal Minister, It is my duty to build the credibility of the institutions that I am serving, premising on moral obligations towards society in disseminating information.
  • The Ministry of Information, Broadcasting and National Heritage is a bridge of trust between the state and the society.
  • Pakistan is a unique country because of its diversified culture and multi ethnic linguistic citizenry with a lot of natural resources to capitalize its GDP on.
  • Our strategic Communication and media engagement has had significant impact, which continues to show results.
  • We believe empowering communities through information and knowledge so they are active participants in public sector policy dialogues.
  • We have been closely working with the development sector and media organizations to ensure timely information on critical issues.
  • The Government of Pakistan is mobilizing support of raising awareness and educating citizens on key developmental challenges and opportunities.
  • Pakistan has been battling extremism and terrorism for over a decade.
  • From the past few years, Ministry for Information and Broadcasting has been intensively involved in communicating Pakistan’s efforts on eliminating extremism and terrorism.
  • It has been strongly advocating for citizen vigilance and security measures at the pretext of Pakistan Military Operation in North Waziristan Zarb e Azb.
  • In order to generate innovative solutions, the Government has been over the last two years has been engaging the development sector, experts and businesses to facilitate in policy development.
  • In order to strive to affect societal problems and to create significant societal impact, we must encourage and recognize outstanding research, scholarship, and practice that contribute to a sustainable, equitable, and just future.
  • Prerequisite towards social policy in order to improve two-way communications as a means to serve Pakistanis all over the world
  • As a front line source of information, the Ministry for Information, Broadcasting and National Heritage is advancing the narratives of government agencies for public good.
  • Our prerogative is to provide safe and just environment for the people of Pakistan.
  • This recognition today, is a reflection of the trust and a binding for us all to work for a prosperous future of Pakistan.
  • Only collectively can we build a society that flourishes.
  • It is our responsibility to ensure that the faith in these institutions is not lost.