Strong Academia and Media Industry Linkages, Only Way to Improve Media Ethics in Pakistan.
Adopting new technologies and working in an environment where the “Internet of Things” is changing the way we do business and social interactions across all fields of communications and industries.
Rawalpindi, PK – 19 May 2016 – Pakistan ranks at 98 among 140 countries in the world on academia-industry collaboration measured by the Global Competitiveness Report 2015-2016 of the World Economic Forum. Strong academia and media industry collaboration is the only way to improve the ethical standards; this was the consensus of the seminar held at the Fatima Jinnah Women University (FJWU), Rawalpindi today.
Industry experts, senior journalists, media professionals and academicians attended the seminar along with a large number of students, scholars and faculty from the journalism and media sciences departments attended the session.
Shahzia Hasmat, Head of Department of the Media Sciences Department of the FJWU in her welcome note emphasised the need for more academia-industry collaboration for bridging the knowledge gap. She said we are pleased to host such activities, which not only benefits the students, but also encourages the industry to know more about the researches being done at the FJWU. The seminar aimed at highlighting and identifying the need to develop strong linkages between the academia and media industry. The meeting brought industry representatives and academia sector on one platform to formally share ideas to improve job security for fresh graduates and be part of the knowledge based media industry, while ensuring media ethics in principle and practice both.
Speaking on the occasion, Amir Jahangir, Chief Executive Officer of Mishal Pakistan said, “In the times of the Fourth Industrial Revolution, the demand for professionalism and ethical business practicing are key to ensure job security. Embracing new and emerging technologies improve not only the quality of content but also the timely delivery of information as well”. He further said, “More organizations are now taking interest in engaging with their communities to build the capacities of the communities they work”.
Tazeen Akhtar, senior journalist and editor with local newspaper shared his views that there is huge gap between what is being taught at the universities and what is being practiced in the media industry. This gap creates a huge expectation gap between the two and more interactions between the two would be in the interest of both the sectors.
Syed Asim Raza, Senior Anchor and Journalist with Such TV emphasized that media organizations are focusing more on technical knowhow and content understanding. He further said job security demands knowledge management as well.
Atif Mumtaz, General Manager for the global talent management company Crossover, shared his views on how organizations are looking at talent now. He briefed the participants that globally organizations are not looking at candidates’ resumes only, they also look at the social media interactions, friends’ profiles and personal likes and dislikes. Linkedin profiles and what we do there are considered very important when it comes to recruitment. Being active on Linkedin by posting in groups, writing blogs, sharing good relevant updates helps in discovering your profile and getting matched to new jobs.
Javeria Masood, the Content Editor for C-Design Thinking said that, the Generation Y, known as the Millennials have a different approach towards work and organizations are also rethinking their workspace to encourage optimum productivity across the global in media industry.
On the occasion serial media entrepreneur, Adnan Shaukat said, Pakistan is passing through a transition from a traditional
economy to a knowledge-based economy. This offers a unique opportunity to the youth in Pakistan. Part of the knowledge economy is to be familiar with the new technological tools. Data generated in this knowledge economy also creates more transparency and demand of ethical business practices.
This Mishal activity was part of the DANIDA-supported ‘Strengthening Media in Pakistan’ project being implemented by International Media Support (IMS), which seeks to promote greater media professionalism in the country and an enabling environment in which to foster it through partnerships with key media stakeholders including media organizations, regulators, coalitions, parliament, policymakers and the government.
Established in 2003, Mishal has been engaged with some of the most dynamic organizations, including media enterprises and global development agencies helping them develop their communication strategies and solutions for better understanding and creating synergies with their concerned stakeholders. Mishal is the country partner institute of the Center for Global Competitiveness and Benchmarking Network of the World Economic Forum. Mishal’s research and capacity building initiatives have assisted and helped successive governments to improve Pakistan’s global ranking on competitiveness, gender gap, trade and information technology indices.
Fatima Jinnah Women University (FJWU) was established in 1998 in the premises of the Old Presidency, situated at the Mall, in the heart of Rawalpindi Cantonment. FJWU envisions a vibrant and culturally sensitive learning environment for women, encouraging research and innovation, and building future generations embedded with national needs. The first batch of students graduated in September 2001 while about 4362 students have been awarded degrees and effectively employed in various organizations in and outside the country between1998 to 2008.
Profiles of the Participants: