Public relations (or PR) is a field concerned with maintaining public image for high-profile people, organizations, or programs. Mishal’s Public relations (PR) concerns professions working in public message shaping for the functions of:

• Communication

• Community relations

• Crisis management

• Customer relations

• Employee relations

• Government affairs

• Industry relations

• Investor relations,

• Media relations

• Mediation

• Publicity

• Speech-writing, and

• Visitor relations.

PR can be used to build rapport with employees, customers, investors, voters, or the general public. Almost any organization that has a stake in how it is portrayed in the public arena employs some level of public relations. There are a number of related disciplines falling under the banner of Corporate Communications, such as Analyst Relations, Media Relations, Investor Relations, Internal Communications and Labor Relations. Mishal focuses on building relationships that help to establish rapport with publics.

There are many areas of public relations, but the most recognized are financial public relations, product public relations, and crisis public relations.

• Financial public relations – providing information mainly to business reporters.

• Product public relations – gaining publicity for a particular product or service (rather than using advertising).

• Crisis public relations – responding to negative accusations or information.