Media Buying is a sub function of Mishal’s communication strategy. Media Buying is the procurement of the best possible placement and price of a piece of media real-estate within any given media.
The main task of Media Buying lies within the negotiation of price and placement to ensure the best possible value can be secured. On behalf of its clients, Mishal purchases time and advertising space for the purpose of strategic and advertising communication.
When planning what to buy, Mishal evaluates factors based on but not limited to station formats, pricing rates, demographics, geographic, and psychographics relating to the advertisers particular product or service objectives.
Mishal optimizes what to buy and on which budget, type of medium (radio, internet, TV, print), quality of the medium (target audience, time of day for broadcast, etc.), and how much time and space is wanted. Mishal can purchase spot, regionally, nationally or internationally.
Mishal factors in determinates based on a region by region basis. Rates, demand of leads, space, and time, and media will vary geographically.