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Media Capacity Building MoU Signed

Publication Name: Pakistan Observer

Date of Publishing: May 31, 2010

News Headlines: Media Capacity Building MoU Signed

Web URL: http://pakobserver.net/detailnews.asp?id=33541

Content:

Media capacity building MoU signed
Muhammad Arshad

Islamabad—The National Press Club (NPC), Islamabad and Mishal Pvt. Limited (MISHAL) have signed a memorandum of understanding on capacity building and training initiatives at the National Press Club. The MoU envisages of empowering the media by capacity building initiatives for the members of the NPC through interactive workshops, seminars and courses on specific sectors. Both the parties will identify the gaps in the reporting structures and building the capacity of the journalists for creating opportunities according to the new tools of global communications.

Both NPC and Mishal will create a knowledge exchange platform; whereby media exchange programs will be developed to build synergies in the field of journalism and technical knowhow. Mishal will develop a framework on journalism/media recognition awards in consultation with NPC. The awards will be developed according to the areas of activities of NPC as well as on national level media and journalism initiatives. MISHAL in collaboration with NPC will also develop an annual report on the “State of Media in Pakistan”.

According to the details of the MoU initiatives for the empowerment and mainstreaming of media professionals will be undertaken by creating a hybrid pool of resources for knowledge sharing. Identifying the gaps in the reporting structures and building the capacity of the journalists for creating opportunities according to the new tools of global communications. MISHAL in collaboration with NPC will develop communication collateral on the achievements of the members of NPC. Mishal will also develop a special social media platform for the members of NPC to create a knowledge society, based on experience and information sharing.

Speaking on the occasion Mr. Afzal Butt, President National Press Club said, the National Press Club is the representative body of more than 2500 journalists based in Rawalpindi and Islamabad, it also caters for the journalists visiting Islamabad from other parts of the country as well as international journalists visiting Pakistan. Mr. Butt appreciated Mishal for taking this land mark initiative, which is for the first of its kind in the history of media development in the country that such an opportunity will be available for the media person to enhance their capacity.

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