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Lahore Press Club to enable learning platform for media empowerment through capacity building and training initiatives in the province. LPC and Mishal (pvt.) Ltd. sign MoU.

Lahore – 31 May 2010 – The Lahore Press Club (LPC) and Mishal Pvt. Limited (MISHAL) have signed a memorandum of understanding on capacity building and training initiatives at the Lahore Press Club today. The MoU envisages of empowering the media by capacity building initiatives for the members of the LPC by creating learning platform through interactive workshops, seminars and courses on specific sectors. Both the organizations will identify the gaps in the reporting structures and building the capacity of the journalists for creating opportunities according to the new tools of global communications.

Both LPC and Mishal will create a knowledge exchange platform; whereby media exchange programs will be developed to build synergies in the field of journalism and technical knowhow. Mishal will develop a framework on journalism/media recognition awards in consultation with NPC. The awards will be developed according to the areas of activities of LPC as well as on national level media and journalism initiatives. MISHAL in collaboration with LPC will also develop an annual report on the “State of Media in Pakistan”.

Mr. Sarmad Bashir, President Lahore Press Club

According to the details of the MoU initiatives for the empowerment and mainstreaming of media professionals will be undertaken by creating a hybrid pool of resources for knowledge sharing. Identifying the gaps in the reporting structures and building the capacity of the journalists for creating opportunities according to the new tools of global communications. MISHAL in collaboration with LPC will develop communication collateral on the achievements of the members of LPC. Mishal will also develop a special social media platform for the members of LPC to create a knowledge sharing platform, based on experience and information collaboration.

Speaking on the occasion Mr. Sarmad Bashir, President Lahore Press Club said, the Lahore Press Club has been functional pre-partition and it is the representative body of more than 100 journalists based in Lahore, it also caters for the journalists visiting Lahore from other parts of the country as well as international journalists visiting Pakistan.

Mr. Bashir appreciated Mishal for taking this land mark initiative, which is for the first of its kind in the history of media development in the country that such an opportunity will be available for the media person to enhance their capacity and ability to report and discharge their professional duties. He further said that, LPC will facilitate MISHAL in identifying the areas/sectors for capacity building of its members. LPC will also share its knowledge-based resources in developing the annual report on the State of Media in Pakistan. LPC will also encourage its members to actively take part in the joint initiatives of LPC and MISHAL.

Mr. Amir Jahangir, CEO for Mishal Pvt. Limited appreciated LPC for reposing confidence in Mishal and becoming a partner for a wide-range of activities to empower the media professionals through media trainings, interactive workshops and sector-wise content development trainings for the journalists. He further said, MISHAL will finance technical consultancy for the development of social media platform to create the knowledge-based initiatives for the journalists. MISHAL will develop the media exchange program through a transparent selection process in consultation with LPC. MISHAL in collaboration with LPC will also identify the gaps in the curriculum of Mass Communication/Journalism and Media Studies and will provide a guideline to the Higher Education Commission of Pakistan for improvements in the curriculum to develop the capacity of the media industry.

Mr. Jahangir has been recognized as the Young Global Leader for 2010 by the World Economic Forum for creating initiatives for sustainable development of the media sector in Pakistan. He is also the programme advisor to Stanford Research Center of Innovation Journalism on Global media and Journalism in Pakistan.

Mr. Munem Farooqui, Coordinator for the Lahore Press Club said that, this is an important event for LPC, which will create great opportunities for the media persons in the Lahore and the Punjab region. This will especially recognize the hard work and the professionalism of the LPC members.

The event was attended by the office bearers of LPC, who also supported the idea of innovation through collaboration.

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